About Me
The short version: I help brands grow in places most people can't point to on a map.
Tongkit Jay Leong | 梁东杰
Head of Cross-border Marketing @ GIMC
Born in Guangzhou, educated in New York City, and seasoned across the world.
Bio
With 8+ years in global integrated marketing, working with brands like BYD, IHG, OPPO, and HUAWEI across markets that span from the deep deserts of Saudi Arabia to the white oceans of South America.
I'm not just a marketeer - I'm the person who figures out why your Saudi campaign isn't converting and fixes it before the next flight lands. Currently leading international business development at GIMC, China's largest advertising groups.
When I'm not just optimizing campaigns, I'm building AI agents and figuring out how to automate everything around YOU. I believe the best marketing is built by people who understand both the spreadsheets and the story.
What I Work With
Journey
Guangzhou
Roots in South China and first fascination with global business.
Macau
Cross-cultural environment that sharpened language and adaptability.
New York City
BA + MA while learning media strategy where pace never slows down.
Shanghai
Scaled campaigns for multinational brands across complex digital ecosystems.
Everywhere
Leading international brand growth all across the globe.
Fun Facts
🖨️ I 3D print things for fun.
🤖 I build AI agents that manage my life and built this website.
🌏 I've launched campaigns in 18 different countries